UX CONSULTANCY & REDESIGN PROPOSAL

To ensure users can seamlessly navigate the assessment and maintain a sense of progress, the following improvements were implemented:

• Enhanced navigation: I introduced a "Return" button allowing users to easily revisit previous sections and modify their answers if necessary. This empowers users and minimizes frustration from feeling locked into specific choices.
• Streamlined training: For returning users, I implemented the option to skip the introductory training. This streamlines the process for users who are familiar with the assessment structure, saving them valuable time and reducing repetition.
• Progress visualization: A progress bar was added to provide users with a clear visual representation of their completion status throughout the assessment. Witnessing progress can foster a sense of accomplishment and motivate users to complete the entire evaluation.

To enhance clarity and user engagement on the instructions page, I added the following improvements:

• Reorganized layout: I reorganized the layout, transforming dense text blocks into visually appealing and simple layouts. This made the page easier to scan and reduced cognitive load so that users can find the information they need more easily.
• Concise and essential information: The texts ware rewritten to prioritize essential information, eliminating redundancy and unnecessary details. This ensures users are presented with clear and concise instructions that are easy to understand and follow.
• Visual reinforcement: Icons were added to visually represent key concepts and instructions.

To enhance the user experience and streamline the process leading into the assessment, the following improvements we implemented:

• Reduced the number of pre-assessment steps: I consolidated redundant pages and organized all instructions into a single, unified block. This eliminates unnecessary screens and minimizes the number of clicks required before users can begin the assessment.
• Prominent prompt: The prompt sentence was placed to occupy a prominent position within the layout hierarchy. This ensures increased visibility and reduces the risk of users missing crucial instructions.

To ensure continued user engagement and valuable data collection after assessment completion, I proposed to implement:

• Progress visualization: I incorporated a progress bar similar to the one implemented on the onboarding pages. This provides users with a clear visual representation of their progress throughout the post-assessment questionnaire, promoting a sense of accomplishment and motivating them to complete it.
• Transparency in data collection: For questions involving private data, such as participation in therapy etc., we adopted a strategy of transparency and reassurance by adding the specific purpose of collecting such data.

To address user feedback regarding difficulty comprehending the results page, we collaboratively worked on following improvements:

• Reorganized page layout: We reorganized the page layout to prioritize essential information and eliminate irrelevant details. This reduces cognitive load and simplifies information navigation for users.
• Comprehensive key: A clearly presented and comprehensive key was added to provide users with a thorough understanding of the symbols and terminology used throughout the results. This empowers users to independently interpret their results without relying on external resources.

To further enhance user comprehension and empower individuals to take action based on their assessment results, we implemented the following improvements:

• Direct and clear language: We revised the results interpretation language to be more direct and concise. This avoids ambiguity and ensures users can readily understand the meaning and significance of their results.
• Structured explanations: The content was reorganized to include clear section headings that explicitly identify the purpose and explanation of each section. This allows users to quickly navigate to specific areas of interest and focus on relevant information.
• Actionable insights: We reframed the explanations to emphasize potential user feelings, and actionable steps based on their results in each activated domain. This empowers users to not only understand their results but also translate them into practical strategies for improvement.

To enhance user experience and encourage further interaction after results interpretation, I proposed the following:

• Clear Call to Action: I introduced a prominent and clear CTA at the end of the results page. This CTA is tailored to the user's role:
  - Regular users: The CTA encourages them to save their results for future reference or comparison. This allows users to track their progress over time and monitor their development.
  - Coaches and consultants: The CTA seamlessly redirects them to the AgileBrain team. This empowers coaches to learn more about the assessment tool and explore its potential application within their professional practice.