This website represents a complete redesign of clinic's previous site, starting from the ground up.
Our primary objective was to establish the clinic's online presence, provide information about potential questions that clients might have, while emphasizing that clinic is very technological and uses modern treatment approaches.
12 months
Problem
The goal
How do people choose dental clinic today and what information they seek to make a decision?
80% of respondents found their dental clinic via friend or family recommendation
More than 60% of respondents claimed they visit dental clinic in the other neighborhood
60% of respondents had never used clinic’s website, another 17% used it once when were looking for the clinic
From a data provided from stakeholder and quick study from 18 responders who visits dental office we build a client portrait.
Informational website
Create an informational business website that complies with industry standards, builds a clinic brand, and emphasizes its expertise in the field by providing comprehensive information about the services, technologies, and doctors. Users will have the option to request a call through a convenient form or a call-back button.
The absence of an integrated booking system may lead to less efficient manual scheduling and increased administrative workload.
We agreed on key pages to showcase and I organized them for an optimal logical flow.
In collaboration with targetologist we decided on structure of the home page so it offers easy access to vital information crucial for both clients and the clinic to showcase.
This page showcases the clinic's modern technologies and treatment approaches, highlighting our competitive advantage in the industry and assuring patients they will receive the highest quality care.
For the clinic services, we created informative articles and showcased relevant patient cases (where appropriate) to comply with industry standards, enhance SEO, and demonstrate our expertise.
First version of the website included a comprehensive overview of the doctor's qualifications, including their education, expertise, certifications, and relevant work experience.
However, in the last website update we decided not to move forward with this idea, since it required information gathering and designer involvement every time there is a need to add new doctor.
Headings were structured and maintained consistently throughout the website. This not only contributes to a better user experience for screen reader users but also enhances overall content organization and navigation.
Clear and easy-to-read fonts were chosen with special attention to size and spacing for readability. Text was aligned and spaced well on all screens for optimal comfort.
Sufficient color contrast was systematically applied to all relevant texts and buttons. This ensured that users with visual impairments or those viewing the site in suboptimal conditions would have no difficulty distinguishing content elements.
Alt text for all images was added to the website, making it accessible to everyone.
